Hydroxyethylcellulose (HEC) is a water-soluble, non-ionic polymer derived from cellulose that functions as a thickening, gelling, suspending, dispersing, and water-retaining agent. It is used in a wide array of products, including cosmetics, cleaning products, paints, and in the oil and gas industry. HEC is a white, tasteless, odorless, and biodegradable powder known for its bio compatibility and ability to form stable gels and films in both hot and cold water. 

Hydroxyethyl cellulose(HEC) is a nonionic ,water-soluble polymer from wood pulps or cotton linters that can be used for water retention aid and rheology modifier in water-based paints.
(HEC) is a commonly used as thickener in paint & coating formulations. HEC thickeners are used in paint & coating formulations to increase the viscosity of the paint and to improve its flow and leveling properties。

HEC is a water-soluble rheological aids, used in shampoo, conditioner, body wash, facial mask, hand sanitizer, toothpaste and shoe polish and other daily chemical products, play a thickening, to prevent the deposition of insoluble substances.